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Innovation is essential for the competitive position of companies. Through the development of desirable new products and services, innovation helps to win new customers and strengthens the loyalty of existing ones. Through the courage and perseverance of entrepreneurs, start-ups help address customer needs in entirely new ways.
However, many new products and businesses fail or do not deliver the expected results because the competitive environment is dynamic and unstructured, which magnifies wrong managerial choices. The Innovation Management discipline studies the management of innovation processes and contains quantitative and qualitative theories, tools and techniques to make businesses and entrepreneurs more innovative as well as more successful in their innovation activities.
During this webinar you will learn:
An interactive Question and Answer session will follow the presentation - so come prepared with questions!